Archive for the ‘CDN & Streaming’ Category

2011 Through The Eyes of A Sourcing Advisor

Sunday, January 8th, 2012

2011 was a very busy year for us at RampRate. I’ve spent nearly 20 years, on many sides, of the technology business and I enjoy reflecting across large swaths of time to see if there are patterns, lessons, and advice, so let’s see what we get from 2011.

Cloud Computing Won’t Whisk Us Away to Oz


Posted in CDN & Streaming, Cloud Computing, Data Center & Colocation, Outsourcing Advisory, RampRate News | No Comments »

Google Wrecks the CDN Market

Wednesday, August 10th, 2011

Last week Google formally launched its Page Speed Service, the latest in a long line of Content Delivery Network (CDN) services from dozens of vendors from big and small to hit the market over the last 15 years. In the case of Google though, I see a few novel changes that could not only materially affect but outright wreck the marketplace for CDN.

Google has offered free CDN services for video, via YouTube and Google Video, for many years now. Although we take YouTube for granted these days, it wasn’t too long ago that posting video on the internet required a lot of time, focus, and money. Life was very complicated before one could shoot a video on a smartphone and automatically upload it to YouTube. A videographer with a high quality camera would have to be hired, the resulting tape would have to be digitized, edited, and encoded (and potentially transcoded into one or more specific proprietary formats), and a streaming video hosting company would have to be found, negotiated with, and a lawyer engaged to review a contract. YouTube and smart phones have cleaned up that mess and made a single elegant process- but it only applies to video.


Posted in CDN & Streaming, Uncategorized | No Comments »

A Cynic Predicts IT and Media in 2011

Wednesday, January 5th, 2011

(Prove me wrong or shut the heck up.)

As pondered by Tony Greenberg and Alex Veytsel

1. Everything that’s old will be new again. Last year brought us the return of 3D from the 1950s, cloud (a.k.a. the new and improved mainframe), thin client (the dumb terminals for said mainframe), and iPad, the new and improved tablet PC. This year will bring us another batch of rebranded, repackaged technology sold as revolutionary. Which is ok because none of us are ready for true innovation (see #10)


Posted in CDN & Streaming, Content & Content Devices, Data Center & Colocation, IT Market | 2 Comments »

The Google/Verizon Walled Garden Plan: No Substantive Impact on Net Neutrality

Tuesday, August 10th, 2010

Google Verizon Net Neutrality

Will users force the door open on the walled gardens of private Internets?

By Alex Veytsel and Tony Greenberg

In the hubbub over the Google and Verizon new net neutrality plan, a couple of things stand out:

1) There is no actual deal, just a proposed compromise that no one actually likes

2) Everyone seems to be confused about the new,  private Internet

While more viable than its critics suppose, this solution will implode in a wave of mistrust. Even if implemented, there is no equilibrium state possible between the public and private Internet. That’s because the new private Internet is not new – it’s what used to be called a walled garden.

When there is a free and open alternative (think AOL versus a typical modern ISP), the garden eventually withers as every able-minded user scrambles over the wall. When there is no alternative (think iPhone’s app store), it’s a monopolistic cash cow. Either way, sustained equilibrium between the two is rarely achieved. Each side is likely counting on the loss of that balance betting on their own models of the wall between private and public. And that gets us back to the wave of mistrust that will sink this ship before it leaves harbor.


Posted in CDN & Streaming, Cloud Computing, Content & Content Devices, Network & Bandwidth, Uncategorized | 2 Comments »

Google as CDN – No Big Deal, But a Big Deal

Monday, March 22nd, 2010

Craig Labovitz, at Arbor Networks, a company that makes packet inspection gear, released a great article about how much traffic Google serves.

It has a few key points that the content delivery, content, and telco companies should note:

  1. Google is deploying cache servers in ISPs
  2. Google generates upwards of 5% of all internet traffic
  3. Upwards of 60% of Google’s traffic is delivered via peering


Posted in CDN & Streaming | 3 Comments »