Business and Operations Planning
Business and Operations Planning services:
Business Constituency Appeal Analysis
Synopsis: An enterprise software supplier hired RampRate to develop a tactical plan for improving its appeal to specific business constituencies within corporations. Utilizing surveys, focus groups, and secondary research, RampRate assessed the client’s competitive position and made tactical recommendations on improving the brand image and usefulness of the client’s offerings to specific segments of the target constituency.
Results: RampRate’s research translated large-scale strategic mandates into an actionable plan for improving the client’s image with the target business group in its client base.
Global Partner Support Programs
Synopsis: A global technology provider engaged RampRate to assess the support capabilities that its distribution partners were providing to global audiences. Using primary and secondary research, RampRate evaluated the range of options that were on the table and provided recommendations on influencing partner support strategies.
Results: RampRate’s insight was used to reshape the tracking and support of partner professional services offerings.
Ecosystem Research on Child- and Family-Safe Computing
Synopsis: A consumer software company engaged RampRate to research the child- and family-safe computing ecosystem and identify the most fruitful areas for joint ventures, partnerships, and/or acquisitions. RampRate analyzed more than 200 commercial and nonprofit entities, quantifying their impact on the social, political, financial, and technical aspects of the ecosystem.
Results: RampRate delivered a customizable analysis framework that the client could use to evaluate future partnerships under a variety of scenarios. The client has since engaged RampRate for two similar studies in other security-related areas.
Global Consumer Security Practices Survey
Synopsis: A security-focused Internet service provider industry organization engaged RampRate to administer and analyze a global consumer survey benchmarking current user practices and the security role that consumers envisioned for the organization’s members. With a data-collection partner organization, RampRate surveyed more than 2,100 consumers in 14 countries around the world. RampRate then analyzed the data (by aggregate, demographic, geography, technology, etc.) to develop actionable strategies for the industry organization and member companies.
Results: RampRate’s analysis challenged many established perceptions in the industry and identified the tangible impact of security on the consumers’ supplier selection and loyalty that will contribute to raising awareness of security in the industry.
Core Cost Metrics Research for CRM
Synopsis: A major CRM software supplier engaged RampRate to identify the core metrics that its customers use to evaluate, measure, and justify the value of CRM products. This study developed preliminary rankings of cost metrics and standards in order of importance to the customer. This study also evaluated how cost-related marketing and positioning messages resonate with the current and potential customer base.
Results: RampRate provided a cost analysis framework for use by the client’s customers during the sales/evaluation process and ongoing management of CRM software.
Voice of the CRM Customer
Synopsis: A major CRM software supplier engaged RampRate to understand customer adoption, satisfaction, and preferences for its CRM products. The project surveyed over 100 current users of CRM products to gather data on core CRM usage, buying patterns, perceptions of competitors, and emerging CRM needs.
Results: The client used RampRate’s results in its current market positioning and in developing its product roadmap for the next 24 months. The results also clarified the importance of TCO in the decision buying process and identified additional areas to “add” business (expand the client’s CRM offering). If you have general exploratory questions or would like a consultation with one of our Strategic Research experts, please contact us at 1-310-802-3702 or email email@example.com.
Ian Rodgers – CEO Beats Music
“When we first contacted RampRate, we were happy with our current provider but unsure of their ability to scale with our growth. We turned to RampRate for help in sorting out the market specifically as it relates to our needs for scalability and performance. The difficult part for us was making the final decision to split with our current provider (with whom I’ve done many years of business) or move on the deal RampRate had put together for us. Our previous provider couldn’t touch the price or level of service I was receiving with RampRate and in the end it was a no-brainer. Within 30 hours of our decision-making, we were fully installed and up and running. Not only did RampRate save us an incredible amount of time, resources, and money, but also we know we have the best possible solution for our needs now and far beyond.”
Ron Vaisbort – Former, VP Intel
“Intel engaged RampRate as we launched our Digital Home content strategy & alliances group. They provided valuable and highly targeted research – truly understanding our project needs, our timeline and budget. Their stewardship ensured that the project was managed in a highly professional manner, happened well before our deadline and that his research team was on hand to provide further insight and analysis when we needed it. RampRate defines professionalism and at RampRate they run a world-class team devoted to the same ideals. They remain on the vanguard — staying on top of all the major digital media trends and the industry in general.”
Todd Miller, CIO, SF Chronicle-Hearst
“Keeping us focused, educating us on our options, identifying well qualified suppliers, and operating under tight deadlines were all the things that RampRate did exceptionally well for us. I personally learned a lot from them, and they opened my eyes to the possibilities of outsourcing on a broader scale.”
Mark Kortekaas, CTO, CBS
“I have worked with the RampRate team on numerous occasions and they have always delivered for us. I am convinced that we’ve saved both time and money on the engagements we’ve done with RampRate and would work with them again if the need arises.”
Gary Share, Microsoft, Windows Marketing
“RampRate helped us cut the clutter, gain insight and distill our team’s thoughts for the digital media study. Their access to top-level non-Microsoft executives, their granular bottom-up approach, and their understanding of our corporate strategy differentiate their offering. RampRate is an invaluable partner for us.”
Edo Segal, CEO, Relegence
“We were able to effectively leverage RampRate’s experience and contacts in sales and technology to develop important relationships with relevant industry leaders. In one particular case of strategic importance, RampRate took a two-week contract negotiation and made it into a two and one-half day process. In connection with another project, RampRate formulated a research plan that has significantly guided our sales and marketing efforts…RampRate brought real focus and real results.”
Charles Butler, Director of Network Operations, Advertising.com
“We had already received quotes from four top-tier providers when we engaged RampRate. They brought in two other providers, had all providers re-quote, and lowered overall prices between 17-36%. They helped us achieve best-of-breed SLA coverage, and significant performance-related protections and guarantees. After the transaction closed, RampRate provided the same level of support and was just a phone call away for any follow on issues that might arise. WOW is the best I can say.”
Michael Whelan, CIO
“We needed a fast, cost-effective way to locate the best vendors and ensure we were able to negotiate a solid deal. Given that there are so many different players in the market today, and the complexity of any major outsourcing relationship, the task was daunting,” said Michael Whelan, CIO, Primedia. “RampRate’s comprehensive, organized expert approach to assessing our needs, providing in-depth analysis on specific options and evaluating alternatives allowed us to complete this process in record time.”
Ryan Hughes, National Hockey League
“RampRate simply got us better pricing and better SLA protections than we got for ourselves!””RampRate did an outstanding job helping us deliver content for a new pay-per-view feature the NHL is offering hockey fans. We needed to put streaming content up on our web site and then enable our fan base to access it. RampRate provided a total outsourcing solution, including support on encryption, pricing, digital rights management, collection and customer service that, all told, supported integration with the right streaming provider and, more importantly, integration with the right e-commerce provider.”
Andrew Robbins, Vice President of New Media, Miramax
“Miramax enlisted RampRate’s services to help us make a few emergency decisions. RampRate handled our project with the utmost professionalism and requisite confidentiality. RampRate compared and contrasted the most relevant vendors for our needs and gave us all the information necessary to help us make our decision. They work fast, saved us over 40% and months of due diligence (which we just didn’t have). I intend on using RampRate again in the future, and would recommend their services to anyone looking to save time and money.”