Tony Greenberg, CEO

An unstoppable force of connecting great minds and generating ideas, Tony Greenberg spent 20 years pushing against the immovable object of myopia and corruption in how enterprise technology is bought and sold before turning his powers for the good of the blockchain community. As investor and advisor to more than a dozen startups focused on maximizing social impact in blockchain, health care, and emerging markets, he is mentoring executive teams as well as building partnerships and go-to-market strategies to turn good ideas into thriving businesses. As CEO of RampRate, he is saving millions, improving flexibility, and optimizing supplier relationships for more than 100 top brands such as Microsoft, eBay, Nike, and Hearst, while ensuring that corporate social responsibility becomes a bigger part of IT decision making. Prior, he held senior executive-level positions with market-creating technology and digital media innovators including Raindance and Exodus.

– Media Bio

OurLeadershipTeam CSO,AlexVeytsel

Alex Veytsel, CSO

Alex Veytsel is your guide to the matrix: modeling both known and hidden parts of complex markets and ecosystems to define the best way to fit within them — or reshape them. For 14+ years, he has helped major buyers of technology such as eBay, Microsoft, Blizzard, Hearst, Sony, and dozens of others understand the tradeoffs and value of complex technologies, reducing costs by 24%, time to buy by 80% and risk of catastrophic failure by 99%. He has also been a sherpa in new markets, leading product planning, business modeling, and research projects for both large companies like Microsoft, Intel, and Sony as well as helping launch, audit, and advise some of today’s top blockchain initiatives and ICOs.

Kristen Priest, Client Engagement Manager

As Client Engagement Manager, Kristen manages overall delivery responsibility for RampRate’s large-scale sourcing advisory and optimization projects with Fortune 500 clients and top brands including Sony, eBay, Nike, Intel, Hearst, and others, overseeing 40+ IT services procurement projects affecting over $1B in customer IT services expenditure, as well as IT, services procurement resulting in 7-figure cost reductions for multiple clients worldwide. Kristen also maintains a leadership role as an analyst, researcher, and writer, for various strategic research initiatives around the data center, cloud, networks, content delivery, and desktop/infrastructure support services.

Franny Leon, Project Administrator

As an integral part of RampRate’s Delivery team, Franny manages projects in business advisory, and IT sourcing and optimization practice areas. She works closely with clients to ensure the RampRate team is over-delivering on the goals of the engagement and exceeding the client’s expectations. Since starting with RampRate, she has worked both to optimize major brands, including Catalina Marketing, as well as encourage the growth and development of various social-impacted focused tech startups including NOIA Networks and ORO. Franny has worked in operations in a broad range of industries including political campaigns, legal, and sales.

Board Advisors

OurLeadershipTeam CurtHessler

Curt Hessler

Curt Hessler brings varied and substantial business and legal experience to RampRate’s board. He has extensive experience in M&A, finance, strategic development, and law. He has served on the boards of five public companies, numerous private companies, and nonprofit organizations and is a seasoned executive with extensive experience at senior levels in the information technology, media, and government sectors. He has held a variety of senior positions at major corporations including Unisys and Times-Mirror Group. Curt was most recently chairman and founding CEO of 101communications, a Los Angeles-based media company. He has held several government positions including Assistant Secretary of the Treasury for Economic Policy. He holds a Master’s degree in Economics from the University of California at Berkeley, a JD from Yale Law School, and a BA from Harvard and also is a Rhodes Scholar.

OurLeadershipTeam BarryPatmore

Barry Patmore

Barry Patmore had a distinguished 34-year career at Accenture (formerly Andersen Consulting) where he helped improve business processes and implement large scale IT systems for companies including Microsoft, US West, Capital Group, Visa, Disney, Mazda, and JPL. His responsibilities included managing partner of the Pacific Northwest and Southern California offices and global managing partner of the business process competency. He was one of the lead developers of Method/1, the firm’s systems development methodology, and he collaborated with Michael Hammer to develop the methodology utilized by the firm for business process reengineering. Patmore has since served as a venture partner with Brentwood Venture Capital specializing in business-to-business enterprises and software companies. He also was the interim CIO at Children’s Hospital Los Angeles, during which he directed the outsourcing of IT. He continues to advise the hospital.

OurLeadershipTeam PeterGross

Peter Gross

Peter Gross has been a voice of innovation in the data center industry for decades. He is known as founder and leader of EYP Mission Critical. Peter now serves as VP of Bloom Energy’s Mission Critical Practice where he will apply the world’s most efficient natural gas-powered fuel cells to sustainably and consistently power data center facilities while reducing their carbon footprint. Peter brings 25 years of experience in engineering and design of power systems as applied to data centers, trading floors, command and control centers, and telecommunication and broadcasting facilities. Before Bloom Energy, Peter was Vice President and Managing Partner of HP Global Technology Consulting at Hewlett Packard. Previously, Peter was founder and CEO at EYP Mission Critical Facilities, Inc., which specialized in strategic technology planning, design, and operations support for large-scale data centers.

OurLeadershipTeam MarkMacAuley

Peter Hirshberg

A Silicon Valley executive with several high profile marketing and branding related ventures, Peter has led emerging media and technology companies for more than 20 years. He is chairman of the executive committee of Technorati, the leading aggregator of user-generated content in the world, tracking over 100 million Weblogs and 70,000 posts per hour. He also is co-founder and chairman of The Conversation Group, a fast-growing agency helping brands with strategy and marketing. During a nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing, where he grew Apple’s large business and government revenue to $1 billion annually and helped lead the company’s entry into the online service arena. After leaving Apple, Peter’s new-media strategy firm served clients including America Online, Microsoft, NBC Television Network, Estee Lauder, Pacific Bell, and Silicon Graphics.

OurLeadershipTeam JoeWeinman

Joe Weinman

The author of Cloudonomics: The Business Value of Cloud Computing (Wiley 2012), available in English and Chinese and considered the seminal work on cloud computing economics and business value, and the author of the forthcoming book Digital Disciplines, which provides blueprints for exploiting the cloud, big data and analytics, social, mobile, and the Internet of Things to develop competitive advantage. He has been awarded 20 U.S. and international patents in cloud computing, homomorphic encryption, wireline and wireless network technologies, and consumer products. He also serves as the chairman of the IEEE Intercloud Testbed executive committee. He is a frequent global keynote speaker who has appeared multiple times on broadcast TV and radio, and leading web videos such as The New York Times Timescast and, and is frequently quoted in the industry press. His work has appeared at, Forbes, InformationWeek, The New York Times, Businessweek, and numerous other print and online publications. Joe has been a senior executive at Telx, AT&T, Bell Labs, and Hewlett Packard, in areas such as corporate strategy, product management, marketing and sales, and research, development, and innovation. He has been named a Top 10 Cloud Computing Leader, as well as receiving many other accolades. He received a Bachelor of Science and Master of Science in Computer Science from Cornell University and the University of Wisconsin, Madison respectively, and completed Executive Education at the International Institute for Management Development in Lausanne, Switzerland.


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