Business and Operations Planning
Business and Operations Planning services:
Business Constituency Appeal Analysis
Synopsis: An enterprise software supplier hired RampRate to develop a tactical plan for improving its appeal to specific business constituencies within corporations. Utilizing surveys, focus groups, and secondary research, RampRate assessed the client’s competitive position and made tactical recommendations on improving the brand image and usefulness of the client’s offerings to specific segments of the target constituency.
Results: RampRate’s research translated large-scale strategic mandates into an actionable plan for improving the client’s image with the target business group in its client base.
Global Partner Support Programs
Synopsis: A global technology provider engaged RampRate to assess the support capabilities that its distribution partners were providing to global audiences. Using primary and secondary research, RampRate evaluated the range of options that were on the table and provided recommendations on influencing partner support strategies.
Results: RampRate’s insight was used to reshape the tracking and support of partner professional services offerings.
Ecosystem Research on Child- and Family-Safe Computing
Synopsis: A consumer software company engaged RampRate to research the child- and family-safe computing ecosystem and identify the most fruitful areas for joint ventures, partnerships, and/or acquisitions. RampRate analyzed more than 200 commercial and nonprofit entities, quantifying their impact on the social, political, financial, and technical aspects of the ecosystem.
Results: RampRate delivered a customizable analysis framework that the client could use to evaluate future partnerships under a variety of scenarios. The client has since engaged RampRate for two similar studies in other security-related areas.
Global Consumer Security Practices Survey
Synopsis: A security-focused Internet service provider industry organization engaged RampRate to administer and analyze a global consumer survey benchmarking current user practices and the security role that consumers envisioned for the organization’s members. With a data-collection partner organization, RampRate surveyed more than 2,100 consumers in 14 countries around the world. RampRate then analyzed the data (by aggregate, demographic, geography, technology, etc.) to develop actionable strategies for the industry organization and member companies.
Results: RampRate’s analysis challenged many established perceptions in the industry and identified the tangible impact of security on the consumers’ supplier selection and loyalty that will contribute to raising awareness of security in the industry.
Core Cost Metrics Research for CRM
Synopsis: A major CRM software supplier engaged RampRate to identify the core metrics that its customers use to evaluate, measure, and justify the value of CRM products. This study developed preliminary rankings of cost metrics and standards in order of importance to the customer. This study also evaluated how cost-related marketing and positioning messages resonate with the current and potential customer base.
Results: RampRate provided a cost analysis framework for use by the client’s customers during the sales/evaluation process and ongoing management of CRM software.
Voice of the CRM Customer
Synopsis: A major CRM software supplier engaged RampRate to understand customer adoption, satisfaction, and preferences for its CRM products. The project surveyed over 100 current users of CRM products to gather data on core CRM usage, buying patterns, perceptions of competitors, and emerging CRM needs.
Results: The client used RampRate’s results in its current market positioning and in developing its product roadmap for the next 24 months. The results also clarified the importance of TCO in the decision buying process and identified additional areas to “add” business (expand the client’s CRM offering). If you have general exploratory questions or would like a consultation with one of our Strategic Research experts.
Paul Santana, Manager of Data Center Operations, eBay
“RampRate was a risk-free proposition money-wise. If they didn’t save or create us at least twice their initial fee we’d get a full refund. And with 100 big-name clients, there had to be something there. But I was worried that in negotiating lower rates they might undermine my key relationships. When they came in and said they could carve out 27% savings and optimizing contracts, I thought it was impossible without undermining key relationships. But they hit that number and the relationships are stronger than ever.”
Ian Rodgers – CEO Beats Music
“When we first contacted RampRate, we were happy with our current provider but unsure of their ability to scale with our growth. We turned to RampRate for help in sorting out the market specifically as it relates to our needs for scalability and performance. The difficult part for us was making the final decision to split with our current provider (with whom I’ve done many years of business) or move on the deal RampRate had put together for us. Our previous provider couldn’t touch the price or level of service I was receiving with RampRate and in the end it was a no-brainer. Within 30 hours of our decision-making, we were fully installed and up and running. Not only did RampRate save us an incredible amount of time, resources, and money, but also we know we have the best possible solution for our needs now and far beyond.”
Phil Wiser, former CTO, Sony Corporation of America
“RampRate helped us understand the differences between vendors and worked with us to create the methodology, define the metrics and utilize the proper QoS tools needed to choose the vendor best suited to our needs. RampRate knows this business better than anyone. We literally months of time and found the right provider.”
Dean Nelson, Vice President of Global Foundation Services, eBay
“I knew I was leaving a bit on the table in our outsourced contracts. But the corporate mandate is growth and innovation, and when further contract improvement seemed to be marginal, my team’s first priorities had to move elsewhere. We can count on RampRate to be precise, timely and create millions in value.”
Michael Montalto, Accenture
“I have had the pleasure of working with the crew at RampRate several times over the last several years. Each time they have saved significant time in negotiating and closing contracts for data center space and managed services, which provided at least 20% savings over what we could have done alone. The RampRate team are extremely knowledgeable in this space and always bring innovation and out-of-the-box thinking to the table.”