As costs of video and other content delivery are rocketing towards zero, it may be time to reinvigorate revenue models that were ahead of their time a decade ago. Measuring effect of streaming video on the audience – did they consume it, did they focus on it, did they take follow-on actions – can become the foundation for creating more value to the customer and drive margin against the tide of price and profit erosion. Watch Tony Greenberg discuss how he helped pioneer performance-based streaming in a previous venture and how RampRate is helping buyers develop cost models tied to results today.
Streaming Media ROI
We are a leading global sourcing advisory firm serving some of the world’s most important brands. We advise on and help Global 2000 companies transact for data center, telecom, CDN, RIM, IT support, and software maintenance services. We leverage our proprietary sourcing decision execution platform and acquired sourcing data to optimize each client’s bill of sourced IT infrastructure services.
In our 14-year history we have optimized IT sourcing contracts exceeding $24 billion for clients in diverse industries. Our IT infrastructure sourcing solutions save our clients 23.8% on average with no risk, and usually recover 1000s of hours of valuable staff time. Our clients enjoy a 99% success rate on their sourcing transactions.
The aggregated service provider information derived from the 1000s of sourcing transactions we have engineered yields valuable insight for our clients and partners.
Our engagement approach offers comprehensive supplier selection, location research, architectural advisory, contract negotiation, and master agency services. We employ a team of talented, experienced infrastructure architects and IT industry specialists who work with service providers to source and deliver best-in-class IT infrastructure services based on optimal pricing and terms to our clients.
Our partner ecosystem allows us to provide our clients with in-depth profiles of more than 1,100 IT service providers spanning all technology verticals. We arm the client’s IT team with detailed impact reports, scorecards and ongoing measurement tools to demonstrate TCO and service cost transparency. Importantly, our sourcing solutions consistently drive rapid outcomes for IT that result in greater flexibility and efficiency in the provisioning of services to the IT team’s customers.
Our client roster includes major tech companies, global media and Internet giants, several of the largest Internet gaming companies, and some of the world’s leading financial institutions.