The pending bankruptcy of MGM studios seems strange at a time when mega blockbuster films continue to defy the “old media industry” trend and bring in vast sums of money.

What happened to the studio that owns James Bond, pending feature

The Hobbit, and The Pink Panther?

It got caught up in a downdraft created by being too closely reliant on revenue from the old forms of distribution, and not restructuring properly to focus on ownership of content in a world of fast changing technology.

Content is king right?

Almost…the ability to monetize content is king. MGM owns tons of content including a library of 4,100 motion pictures and 10,600 television episodes. But MGM made a critical mistake when projecting forward looking revenues: it relied too heavily on projections of DVD sales. Even in the early 2000s the writing was on the wall for the future of physical media. Did MGM execs use the internet back then? Did they go to NAB or the Streaming Media conference to see what the future looked like? Revenue from MGM’s operations, which were financed based on projected DVD sales, have not been able to feed the other hungry maw: the gaping mouth of creditors. So up for sale it goes.