About Us

Impact and Technology-Focused Advisor for Enterprise & Startups

RampRate is a global advisory firm that has served enterprises looking to reduce cost, risk, time, and the carbon footprint of their IT supply chains for 20+ years.

Our accelerator division helps innovative and impact-focused startups mature their products, operations, and marketing, so that we can facilitate transformational partnerships with our enterprise clients and industry-leading tech suppliers.

Our social impact initiative, codenamed Syzygy, is slated for 2021 launch, and will help enterprises align their operations and supply chains with the impact priorities of all stakeholders.

Corporate Facts

Founded in 2000
Private & self-funded and profitable since birth
Offices: Santa Monica CA (Global HQ); Ibiza Spain (EU HQ); Massachusetts; North Carolina; Florida
IT deals facilitated in: 200+ locations; 50+ countries worldwide
Areas of Expertise:
- Social impact (measurement, supply chain, finance)
- IT infrastructure (hosting, networks, cloud, telecom, support services)
- Strategic research (primary research, data models, product planning)
- Digital media (live events, CDN, licensing value chains)
- Blockchain (mining, proof of stake nodes, tokenomics)
- Health & wellness innovation

Our Clients

Our Team

Tony Greenberg, CEO

An unstoppable force of connecting great minds and generating ideas, Tony Greenberg spent 20 years pushing against the immovable object of myopia and corruption in how enterprise technology is bought and sold before turning his powers for the good of the blockchain community. As investor and advisor to more than a dozen startups focused on maximizing social impact in blockchain, health care, and emerging markets, he is mentoring executive teams as well as building partnerships and go to market strategies to turn good ideas into thriving businesses. As CEO of RampRate, he is saving millions, improving flexibility, and optimizing supplier relationships for more than 100 top brands such as Microsoft, eBay, Nike, and Hearst, while ensuring that corporate social responsibility becomes a bigger part of IT decision making. Prior, he held senior executive level positions with market creating technology and digital media innovators including Raindance and Exodus

Alex Veytsel, CSO

Alex is an expert in digital media business models, revenue streams, and technical backbones, specifically around hosting, delivery, and optimization of the user experience. Since joining RampRate in 2004, he has served as a business planning and strategy advisor to technology giants like Microsoft, Sony, and Intel on subjects like mapping of the digital value chain and associated revenue flows, partner strategies, and pioneering business models, including some of the earliest mobile video and digital home business plans. As a sourcing advisor, he has helped both major TV networks (e.g. NBC, Fox) and industry pioneers (e.g. iFilm, Audible) reduce costs, improve performance, and reinvest negotiated savings in innovative technologies. A big focus of these efforts has been optimization of content delivery strategies, where he has helped build multi CDN platforms for both major events (including the Super Bowl and the first March Madness online broadcast) and ongoing optimization of cost and performance. His expertise extends to adjacent markets such as gaming (where he has worked with companies like Blizzard and Riot to scale rapidly), mobile (MVNO strategies, ringtones, mobile delivery), and sports. Prior to RampRate, Alex covered subjects such as peer to peer delivery and Web analytics as a senior research analyst at Aberdeen Group

Gulliver Smither, CTO and Digital Strategist

Gulliver Smither is a Product-oriented CTO and digital strategist with over 20 years of experience across the media sector working for some of the best-known brands in the world. Gulliver previously worked at Sony as the CTO to their D2C and digital supply chain division and before that as an SVP running the global product and tech teams for Sony’s LA Studio. Prior to that, he was the VP of Product at the BBC, the CTO at Base79 where he oversaw a successful exit, and the Director of On-Demand at ITV. Gulliver is an industry maverick in digital strategy & product innovation; agile & lean software development; technical innovation; cloud computing and architecture; product roadmaps, growth and management; multi-platform application development; and video on demand. Gulliver joined RampRate after a successful engagement at Sony where they succeeded in saving him millions of dollars.

Kristen Priest,
Managing Director, Client Engagement

As Managing Director of Client Engagement, Kristen manages overall delivery responsibility for RampRates large scale sourcing advisory and optimization projects with Fortune 500 clients and top brands including Sony, eBay, Nike, Intel, Hearst, and others, overseeing 50+ IT services procurement projects affecting over $2B in customer IT services expenditure, as well as IT services procurement resulting in 7-figure cost reductions for multiple clients worldwide. Kristen also maintains a leadership role as an analyst, researcher, and writer, for various strategic research initiatives, and oversees RampRates Advisory Services and Partner Programs

Griffin Flannery,
Director of Impact Strategy

Griffin is an expert Environmental, Social, and Governance (ESG) risk management and Corporate Social Responsibility (CSR)–or more simply put, “Impact”. Prior to starting with RampRate, Griffin spent his career measuring the environmental and social impacts of assets, projects, programs, and organizations in the international development and financial sectors. He joined the RampRate team to proselytize the business case for Impact, and to pursue creative means of measuring the impact of business decisions. Griffin helps clients understand their risk exposure, design strategies to mitigate downside and capture upside, and use the resulting data to craft compelling narratives of their positive contributions to people and planet. He helps decision makers understand social and environmental costs and opportunities, and how those things impact their bottom line.