About RampRate

Impact and Technology-Focused Advisor for Enterprise & Startups

RampRate is a global advisory firm focused on the most impactful, positive opportunities in tech and wellness. Founded in 2000. Private & self-funded. Profitable since birth.

2000
Founded
$24B+
Decisions Brokered
50+
Countries
B Corp
Certified
Founder's Story

Elevating the Way Business Does Business

Hi, We're Tony and Alex, we founded RampRate in 2000 on the premise of elevating the way business does business. We could take the same connections that allowed us to cut 24% of each IT budget we touched and use them to kick down the barriers for tech innovators. We could take the same business planning rigor that we used to guide Sony, McKinsey, Microsoft or Intel on entering new markets and use it to help impact-driven startups reach their potential.

So that's what we're doing today — we find the next unicorns and gatekeepers to impact that will not just earn millions yet better millions of lives. We grok their vision while putting them through bootcamp to be ready for life-changing opportunities. And then we kick down the barriers to their success by connecting them with our ecosystem and leveraging the trust we've built in the Fortune 1000 over 20 plus years to create opportunities few others can access.

The purpose driven economy is here. And its leaders, in one way or another, will be powered by RampRate.

Our Structure

Principals, Not Pyramids.

Every engagement is led by the same senior team that has been serving Fortune 500 companies for 25 years. No junior associates. No handoff to unknown delivery teams. The people whose names are on the testimonials are the people who serve you.

25
Years, same team
0
Junior layers
100%
Principal-led

Corporate Facts

Founded
2000
Structure
Private & self-funded, profitable since birth
HQ
Santa Monica, CA
EU HQ
Ibiza, Spain
Additional Offices
Massachusetts, North Carolina, Florida
IT Deals
200+ locations, 50+ countries
Certification
B Corp Certified
Areas of Expertise
Social Impact (measurement, supply chain, finance)IT Infrastructure (hosting, networks, cloud, telecom, support)Strategic Research (primary research, data models, product planning)Digital Media (live events, CDN, licensing)Blockchain (mining, proof of stake, tokenomics)Health & Wellness Innovation

Our Journey

2000

RampRate founded. IT sourcing advisory begins.

2004

Alex Veytsel joins as CSO. Enterprise client roster grows to include Sony, Microsoft, Intel.

2010

$10B+ in IT decisions brokered. Offices in Santa Monica and East Coast.

2015

Stratum launched — bridging Web3 and enterprise.

2018

Syzygy launched — growth advisory for founders and impactpreneurs.

2022

RampRate at Davos / World Economic Forum. DevXDAO + XPRIZE €4M grant.

2023

B Corp certified. $24B+ in cumulative decisions brokered.

2024

ImpactSoul launched — tokenizing cultural treasures for impact movements.

2026

Four brands. One coalition. 50+ countries. The purpose-driven economy is here.

Core Team

We deploy time-dependent configurations. Principals stay. Advisors guide. Specialists rotate.

Tony Greenberg

Tony Greenberg

Founder & CEO

25+ years. Helped take Exodus Communications public (revenue $5M to $600M). Founded RampRate in 2000. 250+ enterprise clients including Microsoft, eBay, Nike, Sony, CBS, Intel, Hearst. 75+ strategy/sourcing projects for Microsoft alone. Investor/advisor to 25+ impact startups across blockchain, psychedelic medicine, healthcare. Emissary to Bhutan's Gross National Happiness Centre. Speaker at Harvard, USC. Published in Forbes, Business Insider, HuffPost.

Alex Veytsel

Alex Veytsel

Co-Founder & CSO

Expert in digital media business models, revenue streams, and technical infrastructure. Business planning and strategy advisor to Microsoft, Sony, Intel on value chain mapping, partner strategies, and pioneering business models. Joined RampRate 2004. Helped both major TV networks (NBC, Fox) and industry pioneers (iFilm, Audible) reduce costs, improve performance, and reinvest negotiated savings.

Josh Bykowski

Josh Bykowski

Corporate Development & Legal

Licensed US attorney. M&A advisory, data privacy, IP, emerging technologies. Expertise in blockchain technology and role as a Voting Associate for a decentralized organization with over $250 million AUM. Recognized by Columbia Law School's Blog on Corporations and Capital Markets.

Rob Holmes

Rob Holmes

Web3 & Grants Manager, ImpactSoul

Web3 strategist and business development advisor. Over seven years in the space helping founders, protocols, and ecosystems bridge crypto and the physical world — focusing on tokenized infrastructure, DePIN, clean energy, and real-world asset (RWA) integration.

JA

Jeff Alinsangan

Operations

Leads operations at RampRate, ensuring the firm's advisory engagements run with precision and efficiency across all four practice areas.

Board of Advisors

Stuart Newton

Stuart Newton

Strategic Advisor

Recently retired from Deloitte where he led business development nationally for the Blockchain and Digital Asset Practice. Portfolio Success Leader for select private equity firms. Co-founder of Abundant Village.

Why I Advise RampRate

RampRate operates at the intersection of blockchain and enterprise trust — exactly where the next decade of value creation lives. I advise because they don't just talk about transformation, they broker it.

Gulliver Smithers

Gulliver Smithers

ex-CTO Sony D2C

Product-oriented CTO with over 20 years across media. Previously CTO at Sony D2C, VP of Product at the BBC, CTO at Base79 (successful exit), and Director of On-Demand at ITV.

Why I Advise RampRate

Having built streaming platforms at Sony and the BBC, I know how rare it is to find advisors who understand both the technology and the business model. RampRate does both.

Purvee Kondal

Purvee Kondal

VP Sephora, Global Procurement

Vice President at SEPHORA, Global Procurement Officer. Over 15 years at J&J, GE, Capgemini, Ross Stores, Globality, and Albertsons. MBA from Kellogg at Northwestern University.

Why I Advise RampRate

Procurement at the enterprise level is a battlefield of information asymmetry. RampRate levels that field with data nobody else has. That's why I'm here — they make procurement honest.

Curt Hessler

Curt Hessler

ex-Asst. Secretary of Treasury

Served as Assistant Secretary of the Treasury for Economic Policy. Senior positions at Unisys and Times-Mirror Group. Rhodes Scholar. Harvard BA, Yale Law JD, UC Berkeley MA in Economics.

Why I Advise RampRate

RampRate brings the same rigor I demanded at Treasury — data-driven, conflict-free, and accountable to outcomes, not hours billed.

Barry Patmore

Barry Patmore

34yr Accenture Partner

Distinguished 34-year career at Accenture. Clients included Microsoft, Disney, Visa, JPL. Managing partner of Pacific Northwest and Southern California offices.

Why I Advise RampRate

After 34 years at Accenture, I know what consulting should be. RampRate is what it should be — principals who execute, not associates who present.

Peter Gross

Peter Gross

VP Bloom Energy

Former CEO EYP Mission Critical Facilities. Data center strategic planning, design, operations. VP at Bloom Energy with deep expertise in sustainable energy infrastructure.

Why I Advise RampRate

Infrastructure decisions are permanent and expensive. RampRate's SPY Index gives enterprises the data to make those decisions right the first time.

Peter Hirshberg

Peter Hirshberg

ex-Apple, $1B Enterprise Revenue

9 years at Apple, grew enterprise revenue to $1B annually. Chairman of Technorati. Co-founder and chairman of The Conversation Group. Clients included AOL, Microsoft, NBC, Estee Lauder.

Why I Advise RampRate

RampRate has 25 years of compounded trust with the world's most important buyers. That's irreplaceable.

Joe Weinman

Joe Weinman

Author, Cloudonomics

Author of "Cloudonomics: The Business Value of Cloud Computing" (Wiley). Awarded 20 U.S. and international patents. Senior executive at Telx, AT&T, Bell Labs, and Hewlett Packard.

Why I Advise RampRate

I wrote the book on cloud economics. RampRate lives it — they have the only dataset that can tell you what cloud infrastructure actually costs versus what vendors claim.

Sandy Climan

Sandy Climan

ex-CAA / Universal Studios

CEO of Entertainment Media Ventures. Senior management at Creative Artists Agency. EVP and President of Worldwide Business Development for Universal Studios. Producer of "The Aviator."

Why I Advise RampRate

RampRate understands deal architecture the way CAA understands talent — they structure outcomes where everyone wins, and that's why the relationships last decades.

Tyler Kolodney

Tyler Kolodney

ex-Baltimore Orioles

Former executive with the Baltimore Orioles organization, bringing sports industry expertise and business development acumen to RampRate's advisory board.

Why I Advise RampRate

Sports teaches you that winning is about preparation, not luck. RampRate prepares their clients with intelligence that turns negotiations from coin flips into calculated advantages.

The Concentric Model

Core
5 Principals

Tony Greenberg, Alex Veytsel, Josh Bykowski, Rob Holmes, and Jeff Alinsangan. 24 years of shared history, complementary expertise, and a combined network spanning every major technology vendor and enterprise buyer.

Board
10 Advisors

Stuart Newton (Deloitte), Gulliver Smithers (Sony), Purvee Kondal (Sephora), Curt Hessler (US Treasury), Barry Patmore (Accenture), Peter Gross (Bloom Energy), Peter Hirshberg (Apple), Joe Weinman (Cloudonomics), Sandy Climan (CAA/Universal), Tyler Kolodney.

Bench
35+ Specialists

Deep technical experts in specific domains — from cloud architecture to telecom pricing to blockchain security to ESG measurement. Activated on-demand for specific engagements. Fortune 500 alumni. Davos, YPO, Summit, Hatch, XPRIZE, Aspen.

Our Values & Principles

We build an ecosystem of impact-preneurs and trailblazers powered by opportunities, resources, innovation and human spirit.

We serve others — we provide the tools they need, and together we build their future and dreams.

We choose who we work with — we forge a bond through shared values with those who are innovative, inspiring, impact-focused change agents.

We deal in rationality and pragmatism — hope is not a strategy; anecdotes are not data; inputs are not impacts.

We dream big — rationality and audacity are not mutually exclusive. We partner with inspirational leaders and unravel the world's greatest challenges together.

We support execution — we not only recommend the course of action, but back our recommendations with the work required to implement them successfully.

We earn trust — we follow through on our commitments, and require our partners and anyone we vouch for to do likewise.

We overdeliver on our promises — we are resourceful and our effort is only bound by what benefits our client.

We support diversity, equity, and inclusion — for powerful change to happen, people with a variety of lived experiences come together to form creative and productive teams.

We are engines of transparency — we raise the bar on each ecosystem we touch by shining the light on greenwashing, corruption, and self-dealing.

We believe in the transformational power of technology and innovation — that new impact-focused approaches in tech, health, and crypto should be embraced even through creative destruction.

Not all that is new is better — rigorous evaluation and audit of every technology, tokenomics, therapy.

We build an ecosystem of impact-preneurs and trailblazers powered by opportunities, resources, innovation, and human spirit.

Trust Us With What You Hate to Do

And focus on the change you want to create in the world.

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