Impact and Technology-Focused Advisor for Enterprise & Startups
RampRate is a global advisory firm focused on the most impactful, positive opportunities in tech and wellness. Founded in 2000. Private & self-funded. Profitable since birth.
Elevating the Way Business Does Business
Hi, We're Tony and Alex, we founded RampRate in 2000 on the premise of elevating the way business does business. We could take the same connections that allowed us to cut 24% of each IT budget we touched and use them to kick down the barriers for tech innovators. We could take the same business planning rigor that we used to guide Sony, McKinsey, Microsoft or Intel on entering new markets and use it to help impact-driven startups reach their potential.
So that's what we're doing today — we find the next unicorns and gatekeepers to impact that will not just earn millions yet better millions of lives. We grok their vision while putting them through bootcamp to be ready for life-changing opportunities. And then we kick down the barriers to their success by connecting them with our ecosystem and leveraging the trust we've built in the Fortune 1000 over 20 plus years to create opportunities few others can access.
The purpose driven economy is here. And its leaders, in one way or another, will be powered by RampRate.
Principals, Not Pyramids.
Every engagement is led by the same senior team that has been serving Fortune 500 companies for 25 years. No junior associates. No handoff to unknown delivery teams. The people whose names are on the testimonials are the people who serve you.
Corporate Facts
Our Journey
RampRate founded. IT sourcing advisory begins.
Alex Veytsel joins as CSO. Enterprise client roster grows to include Sony, Microsoft, Intel.
$10B+ in IT decisions brokered. Offices in Santa Monica and East Coast.
Stratum launched — bridging Web3 and enterprise.
Syzygy launched — growth advisory for founders and impactpreneurs.
RampRate at Davos / World Economic Forum. DevXDAO + XPRIZE €4M grant.
B Corp certified. $24B+ in cumulative decisions brokered.
ImpactSoul launched — tokenizing cultural treasures for impact movements.
Four brands. One coalition. 50+ countries. The purpose-driven economy is here.
Core Team
We deploy time-dependent configurations. Principals stay. Advisors guide. Specialists rotate.

25+ years. Helped take Exodus Communications public (revenue $5M to $600M). Founded RampRate in 2000. 250+ enterprise clients including Microsoft, eBay, Nike, Sony, CBS, Intel, Hearst. 75+ strategy/sourcing projects for Microsoft alone. Investor/advisor to 25+ impact startups across blockchain, psychedelic medicine, healthcare. Emissary to Bhutan's Gross National Happiness Centre. Speaker at Harvard, USC. Published in Forbes, Business Insider, HuffPost.

Expert in digital media business models, revenue streams, and technical infrastructure. Business planning and strategy advisor to Microsoft, Sony, Intel on value chain mapping, partner strategies, and pioneering business models. Joined RampRate 2004. Helped both major TV networks (NBC, Fox) and industry pioneers (iFilm, Audible) reduce costs, improve performance, and reinvest negotiated savings.

Licensed US attorney. M&A advisory, data privacy, IP, emerging technologies. Expertise in blockchain technology and role as a Voting Associate for a decentralized organization with over $250 million AUM. Recognized by Columbia Law School's Blog on Corporations and Capital Markets.

Web3 strategist and business development advisor. Over seven years in the space helping founders, protocols, and ecosystems bridge crypto and the physical world — focusing on tokenized infrastructure, DePIN, clean energy, and real-world asset (RWA) integration.
Board of Advisors

Recently retired from Deloitte where he led business development nationally for the Blockchain and Digital Asset Practice. Portfolio Success Leader for select private equity firms. Co-founder of Abundant Village.
Why I Advise RampRate
“RampRate operates at the intersection of blockchain and enterprise trust — exactly where the next decade of value creation lives. I advise because they don't just talk about transformation, they broker it.”

Product-oriented CTO with over 20 years across media. Previously CTO at Sony D2C, VP of Product at the BBC, CTO at Base79 (successful exit), and Director of On-Demand at ITV.
Why I Advise RampRate
“Having built streaming platforms at Sony and the BBC, I know how rare it is to find advisors who understand both the technology and the business model. RampRate does both.”

Vice President at SEPHORA, Global Procurement Officer. Over 15 years at J&J, GE, Capgemini, Ross Stores, Globality, and Albertsons. MBA from Kellogg at Northwestern University.
Why I Advise RampRate
“Procurement at the enterprise level is a battlefield of information asymmetry. RampRate levels that field with data nobody else has. That's why I'm here — they make procurement honest.”

Served as Assistant Secretary of the Treasury for Economic Policy. Senior positions at Unisys and Times-Mirror Group. Rhodes Scholar. Harvard BA, Yale Law JD, UC Berkeley MA in Economics.
Why I Advise RampRate
“RampRate brings the same rigor I demanded at Treasury — data-driven, conflict-free, and accountable to outcomes, not hours billed.”

Distinguished 34-year career at Accenture. Clients included Microsoft, Disney, Visa, JPL. Managing partner of Pacific Northwest and Southern California offices.
Why I Advise RampRate
“After 34 years at Accenture, I know what consulting should be. RampRate is what it should be — principals who execute, not associates who present.”

Former CEO EYP Mission Critical Facilities. Data center strategic planning, design, operations. VP at Bloom Energy with deep expertise in sustainable energy infrastructure.
Why I Advise RampRate
“Infrastructure decisions are permanent and expensive. RampRate's SPY Index gives enterprises the data to make those decisions right the first time.”

9 years at Apple, grew enterprise revenue to $1B annually. Chairman of Technorati. Co-founder and chairman of The Conversation Group. Clients included AOL, Microsoft, NBC, Estee Lauder.
Why I Advise RampRate
“RampRate has 25 years of compounded trust with the world's most important buyers. That's irreplaceable.”

Author of "Cloudonomics: The Business Value of Cloud Computing" (Wiley). Awarded 20 U.S. and international patents. Senior executive at Telx, AT&T, Bell Labs, and Hewlett Packard.
Why I Advise RampRate
“I wrote the book on cloud economics. RampRate lives it — they have the only dataset that can tell you what cloud infrastructure actually costs versus what vendors claim.”

CEO of Entertainment Media Ventures. Senior management at Creative Artists Agency. EVP and President of Worldwide Business Development for Universal Studios. Producer of "The Aviator."
Why I Advise RampRate
“RampRate understands deal architecture the way CAA understands talent — they structure outcomes where everyone wins, and that's why the relationships last decades.”

Former executive with the Baltimore Orioles organization, bringing sports industry expertise and business development acumen to RampRate's advisory board.
Why I Advise RampRate
“Sports teaches you that winning is about preparation, not luck. RampRate prepares their clients with intelligence that turns negotiations from coin flips into calculated advantages.”
The Concentric Model
Tony Greenberg, Alex Veytsel, Josh Bykowski, Rob Holmes, and Jeff Alinsangan. 24 years of shared history, complementary expertise, and a combined network spanning every major technology vendor and enterprise buyer.
Stuart Newton (Deloitte), Gulliver Smithers (Sony), Purvee Kondal (Sephora), Curt Hessler (US Treasury), Barry Patmore (Accenture), Peter Gross (Bloom Energy), Peter Hirshberg (Apple), Joe Weinman (Cloudonomics), Sandy Climan (CAA/Universal), Tyler Kolodney.
Deep technical experts in specific domains — from cloud architecture to telecom pricing to blockchain security to ESG measurement. Activated on-demand for specific engagements. Fortune 500 alumni. Davos, YPO, Summit, Hatch, XPRIZE, Aspen.
Our Values & Principles
We build an ecosystem of impact-preneurs and trailblazers powered by opportunities, resources, innovation and human spirit.
We serve others — we provide the tools they need, and together we build their future and dreams.
We choose who we work with — we forge a bond through shared values with those who are innovative, inspiring, impact-focused change agents.
We deal in rationality and pragmatism — hope is not a strategy; anecdotes are not data; inputs are not impacts.
We dream big — rationality and audacity are not mutually exclusive. We partner with inspirational leaders and unravel the world's greatest challenges together.
We support execution — we not only recommend the course of action, but back our recommendations with the work required to implement them successfully.
We earn trust — we follow through on our commitments, and require our partners and anyone we vouch for to do likewise.
We overdeliver on our promises — we are resourceful and our effort is only bound by what benefits our client.
We support diversity, equity, and inclusion — for powerful change to happen, people with a variety of lived experiences come together to form creative and productive teams.
We are engines of transparency — we raise the bar on each ecosystem we touch by shining the light on greenwashing, corruption, and self-dealing.
We believe in the transformational power of technology and innovation — that new impact-focused approaches in tech, health, and crypto should be embraced even through creative destruction.
Not all that is new is better — rigorous evaluation and audit of every technology, tokenomics, therapy.
We build an ecosystem of impact-preneurs and trailblazers powered by opportunities, resources, innovation, and human spirit.
Trust Us With What You Hate to Do
And focus on the change you want to create in the world.
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