Planning:Business and Operations Planning services:
Planning: Business Constituency Appeal Analysis
Synopsis: An enterprise software supplier hired RampRate to develop a tactical plan for improving its appeal to specific business constituencies within corporations. Utilizing surveys, focus groups, and secondary research, RampRate assessed the client’s competitive position and made tactical recommendations on improving the brand image and usefulness of the client’s offerings to specific segments of the target constituency.
Results: RampRate’s research translated large-scale strategic mandates into an actionable plan for improving the client’s image with the target business group in its client base.
Global Partner Support Programs
Synopsis: A global technology provider engaged RampRate to assess the support capabilities that its distribution partners were providing to global audiences. Using primary and secondary research, RampRate evaluated the range of options that were on the table and provided recommendations on influencing partner support strategies.
Results: RampRate’s insight was used to reshape the tracking and support of partner professional services offerings.
Ecosystem Research on Child- and Family-Safe Computing
Synopsis: A consumer software company engaged RampRate to research the child- and family-safe computing ecosystem and identify the most fruitful areas for joint ventures, partnerships, and/or acquisitions. RampRate analyzed more than 200 commercial and nonprofit entities, quantifying their impact on the social, political, financial, and technical aspects of the ecosystem.
Results: RampRate delivered a customizable analysis framework that the client could use to evaluate future partnerships under a variety of scenarios. The client has since engaged RampRate for two similar studies in other security-related areas.