Tony Greenberg, CEO
As the founder of RampRate Sourcing Advisors, Tony is the visionary behind the world’s first full cycle IT Decision Hub and sourcing advisor.Prior to RampRate, Tony was SVP at Raindance, which was acquired by Intercall. He also thrived in the digital media, carving out more than 50 deals that included licensing, infrastructure, low cost media distribution, fundraising, and marketing. Prior, he held senior executive roles in marketing and sales at Exodus, now Savvis, helping drive the firm to its public offering by helping to drive annual revenue from $5MM to more than $600MM at the time of his departure.
Tony is a charismatic speaker and has spoken at Harvard University, USC and Media Summit. His writing has been featured in Business Insider, Forbes.com, Huffington Post, and Only Time Buys Trust. He is active in the Clinton Global Initiative, Aspen Institute, and Tech Coast Angels.
Randy Waters, General Manager
Randy leads Delivery, bringing experience in hardware & software engineering, marketing, product management, sales, business development, corporate strategy.
He has a broad-based background in engineering, business leadership, product development, and strategic solutions. Randy’s solutions have driven customer acquisition, revenue, and profit growth for high tech and telecom companies. He is skilled at revamping and building new products and revitalizing stagnant organizations.
Randy comes to RampRate from Radware, Inc., where he was Vice President, Americas Engineering. Prior to Radware, Randy was a Vice President at Comverse, where he directed sales and pre-sales engineering, managed professional services and customer service, developed new business opportunities and go-to-market strategies, and orchestrated Comverse’s solutions architecture. Randy spent 12 years at AT&T Bell Laboratories as a network architect and project manager.
Alex Veytsel, CSO
As Chief Strategy Officer, Alex Veytsel is RampRate’s lead architect of business and financial analysis models. He has been with the company since April 2004, playing a role in each of RampRate’s practices and service offerings.
As the lead analyst on more than 50 of RampRate’s biggest sourcing advisory projects, Alex has helped clients such as Blizzard, CBS, Hearst, Sony, and dozens of others to accurately forecast, benchmark, and reduce their IT services spend while guiding them through tradeoffs required in building a long-term relationship with optimal supplier fit. He has extended and improved RampRate’s portfolio of analytical models for identifying and maximizing financial and non-financial value in sourcing engagement negotiations.
Ed Soo Hoo, Managing Director, Channels and Alliances
Ed Soo Hoo is Managing Director, Partners and is a member of RampRate’s Advisory Board. Ed is an accomplished veteran in technology markets. His experience spans multiple leading edge technologies associated with Mobility such as CRM, location based services, e/commerce, payments, natural language, audio recognition and more…
Mr. Soo Hoo is also well known for his game changing approaches by creating and fusing ideas and creating new opportunities from existing as well as new business models. Ed is viewed as a strong visionary with execution skills but who also has a a gift for driving new dynamics and partnerships. His work experience is varied as he has had over eight startups which resulted in two IPOs and three buyouts by Microsoft, Verisign and Lycos. In addition to the startups, Ed has held senior level positions at HP, Oracle, Wang, Unisys, Phoenix Technologies, Travelport (Cendant) and Novell. The positions have focused on sales management, alliances, strategy, channels and the business development.
He has worked closely with the venture capital community and has formed joint ventures and partnerships in Europe, Japan and Brazil as well as led a team that has created a series of international mergers and acquisitions.
For many years Ed has had a passion for cars and collects various makes and models. When he is not working he is on the road driving one of his sports cars and attempting to keep his speed to a manageable level.
Lenna Boatwright, Managing Director
As Managing Director, Lenna bears primary start-to-finish delivery responsibility for RampRate’s large-scale sourcing advisory projects with Fortune 50 companies and startups. Since joining RampRate’s sourcing advisory team in early 2007, Lenna oversaw 30 IT services procurement projects affecting over $500 M in customer IT services expenditure, with savings ranging from 24% to 56% of total spend. Her engagements covered services including telecom, data center, managed hosting, bandwidth, and remote infrastructure management, for brands including eBay, PayPal, GSI, AOL, GoDaddy, eDialog, Fox Mobile, Riot Games, Hearst, NBC, and Sulake.
Lenna also uses her diverse experience in IT and business operations to tackle key strategic research and consulting engagements, and has consulted clients on RampRate’s behalf since 2004, participating in major business planning projects used by top firms such as AT&T, Verizon, the Gap, McGraw Hill, Microsoft, NBC, and Ranch Capital to guide product strategy, investment decisions, and IT spending.
Ravi Srinivasan, Managing Director
Ravi is a senior strategic advisor and entrepreneur – working with early stage, high growth and mid market companies. His experience includes nearly 20 years in the technology and outsourcing – including as a co-founder at Pride Global BPO and at OfficeTiger LLC (a leading offshore business process outsourcing firm, based in New York, South Asia and East Asia) that was acquired by RR Donnelley & Sons in 2006-2007 for $250mm. He advises and works with other tech and tech-enabled services businesses in multiple verticals. Most recently, he spent 3 years driving the back office transformation of Bridgewater Associates, a leading global macro hedge fund.
Curt Hessler brings varied and substantial business and legal experience to RampRate’s board. He has extensive experience in M&A, finance, strategic development, and law. He has served on the boards of five public companies, numerous private companies, and nonprofit organizations and is a seasoned executive with extensive experience at senior levels in the information technology, media, and government sectors.
He has held a variety of senior positions at major corporations including Unisys and Times-Mirror Group. Curt was most recently chairman and founding CEO of 101communications, a Los Angeles-based media company. He has held several government positions including Assistant Secretary of the Treasury for Economic Policy.
He holds a Master’s degree in Economics from University of California at Berkeley, a JD from Yale Law School, and a BA from Harvard and also is a Rhodes Scholar.
Barry Patmore had a distinguished 34 year career at Accenture (formerly Andersen Consulting) where he helped improve business processes and implement large scale IT systems for companies including Microsoft, US West, Capital Group, Visa, Disney, Mazda, and JPL. His responsibilities included managing partner of the Pacific Northwest and Southern California offices and global managing partner of the business process competency. He was one of the lead developers of Method/1, the firm’s systems development methodology, and he collaborated with Michael Hammer to develop the methodology utilized by the firm for business process reengineering.
Patmore has since served as venture partner with Brentwood Venture Capital specializing in business-to-business enterprises and software companies. He also was the interim CIO at Children’s Hospital Los Angeles, during which he directed the outsourcing of IT. He continues to advise the hospital.
Peter Gross has been a voice of innovation in the data center industry for decades. He is known as founder and leader of EYP Mission Critical. Peter now serves as VP of Bloom Energy’s Mission Critical Practice where he will apply the world’s most efficient natural gas-powered fuel cells to sustainably and consistently power data center facilities, while reducing their carbon footprint.
Peter brings 25 years of experience in engineering and design of power systems as applied to data centers, trading floors, command and control centers, and telecommunication and broadcasting facilities.
Before Bloom Energy, Peter was Vice President and Managing Partner of HP Global Technology Consulting at Hewlett Packard. Previously, Peter was founder and CEO at EYP Mission Critical Facilities, Inc., which specialized in strategic technology planning, design, and operations support for large-scale data centers.
A Silicon Valley executive with several high profile marketing and branding related ventures, Peter has led emerging media and technology companies for more than 20 years. He is chairman of the executive committee of Technorati, the leading aggregator of user-generated content in the world, tracking over 100 million Weblogs and 70,000 posts per hour. He also is co-founder and chairman of The Conversation Group, a fast growing agency helping brands with strategy and marketing.
During a nine-year tenure at Apple Computer, Hirshberg headed Enterprise Marketing, where he grew Apple’s large business and government revenue to $1 billion annually and helped lead the company’s entry into the online service arena. After leaving Apple, Peter’s new-media strategy firm served clients including America Online, Microsoft, NBC Television Network, Estee Lauder, Pacific Bell, and Silicon Graphics.
The author of Cloudonomics: The Business Value of Cloud Computing (Wiley 2012), available in English and Chinese and considered the seminal work on cloud computing economics and business value, and the author of the forthcoming book Digital Disciplines, which provides blueprints for exploiting the cloud, big data and analytics, social, mobile, and the Internet of Things to develop competitive advantage.
He has been awarded 20 U.S. and international patents in cloud computing, homomorphic encryption, wireline and wireless network technologies, and consumer products. He also serves as the chairman of the IEEE Intercloud Testbed executive committee. He is a frequent global keynote speaker who has appeared multiple times on broadcast TV and radio, and leading web videos such as The New York Times Timescast and TheStreet.com, and is frequently quoted in the industry press. His work has appeared at GigaOM.com, Forbes, InformationWeek, The New York Times, Businessweek, and numerous other print and online publications.
Joe has been a senior executive at Telx, AT&T, Bell Labs, and Hewlett Packard, in areas such as corporate strategy, product management, marketing and sales, and research, development, and innovation. He has been named a Top 10 Cloud Computing Leader, as well as receiving many other accolades. He received a Bachelor of Science and Master of Science in Computer Science from Cornell University and the University of Wisconsin, Madison respectively, and completed Executive Education at the International Institute for Management Development in Lausanne, Switzerland.