CEO: IT Should Deliver Value. Without Risk

Business and Operations Planning services:

Business Constituency Appeal Analysis

Synopsis: An enterprise software supplier hired RampRate to develop a tactical plan for improving its appeal to specific business constituencies within corporations. Utilizing surveys, focus groups, and secondary research, RampRate assessed the client’s competitive position and made tactical recommendations on improving the brand image and usefulness of the client’s offerings to specific segments of the target constituency.

Results: RampRate’s research translated large-scale strategic mandates into an actionable plan for improving the client’s image with the target business group in its client base.

Global Partner Support Programs

Synopsis: A global technology provider engaged RampRate to assess the support capabilities that its distribution partners were providing to global audiences. Using primary and secondary research, RampRate evaluated the range of options that were on the table and provided recommendations on influencing partner support strategies.

Results: RampRate’s insight was used to reshape the tracking and support of partner professional services offerings.

Ecosystem Research on Child- and Family-Safe Computing

Synopsis: A consumer software company engaged RampRate to research the child- and family-safe computing ecosystem and identify the most fruitful areas for joint ventures, partnerships, and/or acquisitions. RampRate analyzed more than 200 commercial and nonprofit entities, quantifying their impact on the social, political, financial, and technical aspects of the ecosystem.
Results: RampRate delivered a customizable analysis framework that the client could use to evaluate future partnerships under a variety of scenarios. The client has since engaged RampRate for two similar studies in other security-related areas.

Global Consumer Security Practices Survey

Synopsis: A security-focused Internet service provider industry organization engaged RampRate to administer and analyze a global consumer survey benchmarking current user practices and the security role that consumers envisioned for the organization’s members. With a data-collection partner organization, RampRate surveyed more than 2,100 consumers in 14 countries around the world. RampRate then analyzed the data (by aggregate, demographic, geography, technology, etc.) to develop actionable strategies for the industry organization and member companies.
Results: RampRate’s analysis challenged many established perceptions in the industry and identified the tangible impact of security on the consumers’ supplier selection and loyalty that will contribute to raising awareness of security in the industry.

Core Cost Metrics Research for CRM

Synopsis: A major CRM software supplier engaged RampRate to identify the core metrics that its customers use to evaluate, measure, and justify the value of CRM products. This study developed preliminary rankings of cost metrics and standards in order of importance to the customer. This study also evaluated how cost-related marketing and positioning messages resonate with the current and potential customer base.

Results: RampRate provided a cost analysis framework for use by the client’s customers during the sales/evaluation process and ongoing management of CRM software.

CEO: IT Should Deliver Value. Without Risk

Voice of the CRM Customer

Synopsis: A major CRM software supplier engaged RampRate to understand customer adoption, satisfaction, and preferences for its CRM products. The project surveyed over 100 current users of CRM products to gather data on core CRM usage, buying patterns, perceptions of competitors, and emerging CRM needs.

Results: The client used RampRate’s results in its current market positioning and in developing its product roadmap for the next 24 months. The results also clarified the importance of TCO in the decision buying process and identified additional areas to “add” business (expand the client’s CRM offering). If you have general exploratory questions or would like a consultation with one of our Strategic Research experts.

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Our Clients


Blizzard Entertainment“RampRate has been my most reliable global resource and is ready to perform for us at a moment’s notice. Their inside knowledge and ability to handle high-level complex negotiations helped us move fast! They made scaling easier.”

Paul Sams, COO, Blizzard Entertainment

 Phil Wiser, CTO Hearst, formerly of Sony and Liquid Audio“For over a dozen years, RampRate helped my companies understand the differences between suppliers and worked with us to create the methodology, define the metrics and utilize the proper QoS tools needed to choose the supplier best suited to our needs or restructuring through tailoring solutions. RampRate knows this business better than anyone. We literally saved months of time and optimized our infrastructure spend time and time again. They saved us millions, created agility and new budget out of thin air.” We use them to source or renegotiate cloud, CDN, data center, telecom, software, and strategic initiatives.

Phil Wiser, CTO Hearst, formerly of Sony and Liquid Audio

eBay“I knew I was leaving a bit on the table in our outsourced contracts. But the corporate mandate is growth and innovation, and when further contract improvement seemed to be marginal, my team’s first priorities had to move elsewhere. We can count on RampRate to be precise, timely and create millions in value.”

Dean Nelson, Vice President of Global Foundation Services, eBay

Accenture“I have had the pleasure of working with the crew at RampRate several times. Each time they have saved significant time in negotiating and closing contracts for data center space, telecom and managed services, which provided at least 20% savings over what we could have done alone and certainly cut processes in half. Tony and team are extremely knowledgeable in this space and always bring innovation and out-of-the-box thinking to the table.” 

Michael Montalto, Accenture

Featured Work


From Supply Chain to the Blockchain: Heal the Body, Mind, & Earth

Supply Chain to the Blockchain
18 years ago, I got into IT sourcing not to make a buck, but to fix the wrongs that I saw in building the backbone of the internet in the 90s. The world of large technology deals was (and, let’s face it, decades later still is) full of FUD, price discrimination, poor decisions, and outright corruption. Read more

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the potential opportunities involved in achieving your goals.

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