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How Do I Use SPY Index™ to Support Strategic Decisions?
RampRate’s unique combination of sourcing, consulting, and research services allows us to see emerging trends in the market on a granular level, oftentimes before typical market analysts can draw meaningful conclusions. Our street-level, in-the-field work provides us with deep visibility into business models and trends much earlier than the market at large can see them.
Each Research Service engagement leverages the continually updated SPY Index to provide accurate market data on the supply side — including supplier offerings, historical performance, and customer satisfaction — as well as the demand side — reflecting user needs, priorities, and willingness to pay for IT services. Our hard data is combined with focused, in-depth primary research in developing concrete recommendations for market buyers and suppliers across vertical markets.
Types of Research Services
Infrastructure Planning for Start-up
Synopsis: Several months before the launch of its service, a start-up radio station with an innovative business model approached RampRate to procure content delivery services. RampRate assessed a variety of potential cost models, including revenue-sharing and other unconventional arrangements before identifying the optimal model for meeting the client’s budget without compromising long-run scalability or profit.
Results: RampRate’s research allowed the client to meet its target expense rates by reshaping the charge model used by prospective CDN suppliers. It is currently engaged in a follow-on process to identify a media management and analytics platform for the same client.
Types of Research Services:
Value Chain Research on Mobile: Application Developers and ISVs
Results: Based on RampRate’s research, the client developed a roadmap for extending its enterprise software to cell phones and handheld devices, and created a branch of its developer program targeted at mobile ISVs and developers.
Opportunity Analysis for Mobile Media Software Platform
Results: RampRate validated the feasibility and revenue potential of the business plan. Based on RampRate’s analysis of low revenue potential in its initial targets, the ISV re-evaluated its market entry tactics. RampRate’s detailed forecast model and competitor analysis tool were used to recast the business plan under a variety of scenarios.
Strategy Planning for Service Provider Industry Association
Results: The industry association postponed a major change in membership structure. RampRate’s analysis also helped the organization streamline its communication methods and identify roadblocks to effectiveness of best practices working groups.
Affinity Market Research for Potential MVNO Offering
Results:The client began immediate pursuit of 2 MVNO markets with specific partners identified by RampRate and its research partner. Four other markets were slated for further research after the current budgeting cycle was complete.
Strategy Planning for Service Provider Industry Association
Results:The industry association postponed a major change in membership structure. RampRate’s analysis also helped the organization streamline its communication methods and identify roadblocks to effectiveness of best practices working groups.
Opportunity Assessment of Tier 2 and Tier 3 Telecom Markets
Results: The client used RampRate’s research to inform its channel strategy for Tier 2 and Tier 3 telecom suppliers. It also used study results to understand specific holes and scoped the market opportunity within Tier 2/3 markets.
Customer Voice Studies
Growth Strategy Studies
Customer Metrics Studies
Go-To Market Sizing and Analysis Studies
Types of Research Services:
Best Practices Research on Subscription Video on Demand
Results: Based on RampRate’s research, the client built a business plan that included timelines, investment requirements, and essential content and technology partnerships for a new VOD service offering.
Feature Prioritization Research for Media Services Offering
Results: The client formulated their feature roadmap based on the research findings. RampRate recommended key features for top consideration by the client, and provided a weighted priority list for other features. RampRate also provided analysis of current and near-term customer concerns with the client, uses of digital media, codec references, and other related issues that emerged during the research.
Strategy Evaluation of Media in the Enterprise
Results: The client re-prioritized the enterprise market to a limited extent, with particular emphasis on three product segments that were lacking in the previous roadmap.
Content Delivery/CDNs Large File Content Delivery in the UK
Results: RampRate created a financial assessment of the client’s projected cost and a benchmark against prevailing market rates to help establish a proper budget for the new services being launched in the next fiscal year.
Content Delivery Costs: Micro and Macro Views
Results: RampRate’s work was met with universal approval and has gained the company several new clients. Presentations from these conferences are available on request as research samples.
Digital Home Strategy Analysis
Results: RampRate’s analysis focused the supplier’s annual resource planning meeting to develop a long-range strategy for succeeding in the digital home.
Rich Media Usage Research
Results: The 6-page white paper is receiving up to 50 downloads per week from the client’s Web site, by current and potential academic, government, and enterprise customers.
Pricing and Preferences for CDN Market
Results: RampRate published an industry-leading Executive Brief on the study findings, “Sourcing CDN Services,” with guidance to buyers on market dynamics, supplier capabilities, and current pricing levels. The Executive Brief is available at no cost. Contact RampRate Sourcing Advisors for your copy.
Competitive Analysis and Financial Flow Research for Media Delivery
Results: The client was able to prioritize segments and opportunity within the key value chain elements to (a) have the greatest impact on overall profitability and (b) owned or influenced value chain operations and evolution. The client used the competitor analysis to reevaluate its competitive strategies.
Value Chain Research on Content Delivery and Online Media Services
Results: The client was able to understand where its services fit into the value chain, as well as the potential opportunity within the various segments. This project let to the financial flow and competitor analysis (see above).
“Within two weeks, we will outline the major players, product offerings, market size and future expectations.”
Now you can make informed decisions and gain a speed-to-market advantage over your competitors. Let RampRate get you up to speed immediately with our Market Folio custom research product. Use a custom Market Folio report to gain up-to-date knowledge of niche products and offerings in the IT industry, including these important key facts:
- Who are the key players?
- What are the key components?
- How does it fit within the broader market landscape?
- What are the gatekeepers (industry analysts and trade press) saying?
- What is the size of the market domestically and internationally?
- How has the market evolved and where is it heading?
We’ll deliver to you a concise summary, giving you a thorough understanding and viewpoint of current market conditions. As a result, you will be able to make decisions rapidly, rather than waiting on the typical, lengthy procurement process.
The Role of the PC in the Wireless Ecosystem
Synopsis: An enterprise software supplier engaged RampRate to develop the research and framework for a go-to-market product plan for a software package designed to: Enable communication between the PC and wireless devices. Interoperate with the media formats. Enable wireless device manufacturers and carriers to (a) realize the client as an invaluable partner, (b) increase revenue opportunities, and (c) enhance relationship with the customer.
Results: RampRate’s analysis of over-the-air (OTA) revenues for operators and the potential impact of the PC enabled the client to develop a product plan to (a) enhance communication between wireless devices and the client’s software, (b) create solutions that will extend the reach of both wireless carriers and device manufacturers, and (c) create business case solutions detailing why carriers and device manufacturers should adopt client software to enhance inter-device communication.
Take advantage of our experience and extensive database of supplier profiles to create an accurate, up-to-the-minute analysis for your specific business strategy.
“RampRate has been my most reliable global resource and is ready to perform for us at a moment’s notice. Their inside knowledge and ability to handle high-level complex negotiations helped us move fast! They made scaling easier.”
Paul Sams, COO, Blizzard Entertainment
“For over a dozen years, RampRate helped my companies understand the differences between suppliers and worked with us to create the methodology, define the metrics and utilize the proper QoS tools needed to choose the supplier best suited to our needs or restructuring through tailoring solutions. RampRate knows this business better than anyone. We literally saved months of time and optimized our infrastructure spend time and time again. They saved us millions, created agility and new budget out of thin air.” We use them to source or renegotiate cloud, CDN, data center, telecom, software, and strategic initiatives.
Phil Wiser, CTO Hearst, formerly of Sony and Liquid Audio
“I knew I was leaving a bit on the table in our outsourced contracts. But the corporate mandate is growth and innovation, and when further contract improvement seemed to be marginal, my team’s first priorities had to move elsewhere. We can count on RampRate to be precise, timely and create millions in value.”
Dean Nelson, Vice President of Global Foundation Services, eBay
“I have had the pleasure of working with the crew at RampRate several times. Each time they have saved significant time in negotiating and closing contracts for data center space, telecom and managed services, which provided at least 20% savings over what we could have done alone and certainly cut processes in half. Tony and team are extremely knowledgeable in this space and always bring innovation and out-of-the-box thinking to the table.”
Michael Montalto, Accenture
RampRate delivers expert, transformative technology cost savings and optimization services. We reduce risk by refining client and supplier relationships, aggregating service provider data...
We compare your current contract and service requirements with market norms for service level agreements, contract terms, and prices. We sign a mutual NDA . We review contracts, SLA’s, ....
Are you running more and more workloads on a Cloud Platform? Are your Cloud costs climbing out of control? Are you wasting money on idle or inefficiently deployed virtual machine instances, storage...
We would be happy to share with you our experiences and help you understand
the potential opportunities involved in achieving your goals.